Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible. First of all, it looks better and makes more sense for the users. Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers.
The technical setup of your website is essential
If the person has to close your pop-up to read/scroll your content – the pop-up is intrusive and must be disabled. Having a responsive, mobile-friendly SEO Anomaly site is a must if you want to rank. In 2015 Google began to penalise sites which aren’t mobile friendly.
Keyword stuffing
This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS.
- This optimization reduces latency and improves overall loading time.
- On the other hand, you shouldn’t optimize for search engines only.
- It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific.
- It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile.
Social links
SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. And, if you wish to target a local market, SE Ranking has various Local Marketing Tools that can improve your business’s online presence in a specific region. For this, you can find out how your target audience discovers and behaves within your locations in search results, letting you identify the most effective keywords. It also provides insights into customer interactions and the best times for user engagement.
Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
